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Author and owner of Entelechy Training & Development Jim Madrid showed attendees at the Canadian Resort Development Association (CRDA) conference how being just 5 percent more focused means Tiger Woods makes millions of dollars a year while another player with similar stats makes one-tenth of that. Madrid says he developed his training philosophy by watching mentors like John Nordstrom or Milt Kuolt of Thousand Trails and others in the early days.
The takeaway for me was that we can grow mental blocks about the way we do business. Madrid compares it to scotomas, or blind spots. He said, take Cliff Young as an example. "Sixty one year old Cliff Young became a household name in 1983 when he beat all of the starters and won the first Westfield Sydney to Melbourne Ultra Marathon," according to UltraLegends.com. Why? Because Cliff didn’t know he wasn’t able to run longer than 18 hours without a six-hour break to sleep. He was a shepherd who had learned to go long distances when his dog died and so he shuffled across most of Australia only resting on the side of the road when he grew tired and won the race by two days!
Madrid impressed me by positing that it is possible to live up to more than the typical 30 percent of one’s potential. The secret to getting more performance from yourself and your staff is to expect more. Others have called it “positive psychology,” he says. And he recommends the book Learned Optimism, by Dr. Martin Seligman. I, for one, intend to download it on my Nook tonight!
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