Monday, April 18, 2011

Dr. Mehmet Oz and social media

It seems that everywhere you look fans are discussing Mehmet Oz – the cardiac surgeon, author, and Emmy Award-winning host of The Dr. Oz Show. And for good reason: Oz provides health care advice Americans might not be getting elsewhere. 

Take his interview, today (April 18, 2011), with Dr. Thomas Perls, founder and director of the New England Centenarian Study, the largest study of centenarians and their families in the world. Perls created a formula to forecast who might live to be 100. The rules are:

1. Attitude (add five years if you’re excited about life; subtract five if you’re fearful of growing older)

2. Genetics (have a 90+ relative?)

3. Exercise (at least 30 minutes every day)

4. Maintaining interests (are you building your brain?)

5. Nutrition (poor habits remove years)

 Also, surprisingly, Perls says smoking even one cigarette a day takes 15 years off your life!

With a super-friendly ‘bedside’ manner and oodles of charm, Oz engages his studio and at-home audiences while they learn how to protect the health of themselves and their families. His web site and blog do the same. They are information-packed and his blog draws on the expertise of a weighty panel of experts.

So why isn’t the social media world overrun with references to him…’ozzified,’ if you will? While we found that YouTube has plenty of footage of the show, there’s barely a whisper out of Twitter according to a very ‘quick-and-dirty’ survey. And while almost 1.1 million people “like” his Facebook page, it is not a conversation; it’s a billboard. Again, our research has only scratched the surface, but we were surprised

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