Drechsler-Scott hired by World Resorts International

Prior to the ARDA Convention in Orlando last week, we were pleased to announce that our firm, Drechsler Communications, was retained by World Resorts International (WRI). (Drechsler Communications, located in Scottsdale, Arizona, is a sister company with Social Media Servicing and was established in 2006 by timeshare industry veteran Sharon Drechsler-Scott, who is a registered resort professional with the American Resort Development Association, ARDA.) World Resorts provides members-only access to private resorts and travel benefits. We'll be performing public relations services for them, such as broadcasting news about the company, writing articles about them and helping them broaden their market.
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“I think World Resorts’ ‘Sam’s Club’ approach – customers pay a membership fee to access an online gateway for deeply discounted accommodations and travel products|–|is what vacationers want today,” says Drechsler-Scott. “There are a number of clubs out there, but what makes World Resorts unique is its formal relationships with some pretty important players including the major exchange providers, and a customizable developer-partnership program. I’ll be looking for ways to explain how World Resorts offers consumers, as well as sales partners, a robust, reliable and affordable program they cannot find elsewhere.”

“We’re confident that with Sharon’s 20-plus years of experience in the vacation ownership – timeshare industry, she will be able to show prospective sales outlets and developer partners the benefits of working with World Resorts International. We’ve worked hard to deliver a fully-performing, powerful platform for their use and to provide them with a highly attractive compensation package,” stated Charles Thompson, WRI Chief Operating Officer. “At the same time, Sharon will be handling our business-to-consumer communications from a PR perspective as well. One of her first challenges on the B2C side will be to launch the WRI Member Newsletter, a blog and other initiatives to engage members and prospective members.”