An eBook is a great way to show your customers how you can help them. Just imagine: Your prospective client wonders how to solve a problem or obtain a product or service. They find your eBook available by doing an online search and, presto – instant credibility.
Hubspot blogger Pamela Seiple recently posted a very helpful article entitled, “How to Write and Launch an eBook That Generates Leads.” Here is a synopsis of her “13 Tips for Writing & Launching an eBook:”
1. Brainstorm & Decide on Your Topic.
2. Come Up With a Table of Contents or Detailed Outline.
3. Create the Content.
4. Format the Design.
5. Incorporate Images, Screenshots, Charts/Graphs, Etc.
6. Add Links & CTAs to Additional Resources.
7. Add Social Sharing Links.
8. Give it a Name.
9. Edit, and Have Someone Else Proof, Too.
10. Create the Landing Page.
11. Promote With Email & Social Media.
12. Collect Your Leads & Measure Results.
13. Link to the Ebook in Other Content & Use in Evergreen Promotion.
I would add, early-on, to schedule each of these activities into your calendar with pop-up reminders. It’s so easy to be distracted by the day-to-day expediencies. But if you know that Wednesday and Thursday afternoons are for working on this project, chances are you’ll get it done. Another helpful idea might be to engage someone else to partner with you on the book or to at least check on your progress once in a while. We all perform better if we feel we are going to be accountable.
So, get started today with your initial planning; figure out when you want to see the finished project and begin putting one foot in front of the other.
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