Just 5% more focus give you unprecedented, record-breaking performance

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Author and owner of Entelechy Training & Development Jim Madrid showed attendees at the Canadian Resort Development Association (CRDA) conference how being just 5 percent more focused means Tiger Woods makes millions of dollars a year while another player with similar stats makes one-tenth of that. Madrid says he developed his training philosophy by watching mentors like John Nordstrom or Milt Kuolt of Thousand Trails and others in the early days.

The takeaway for me was that we can grow mental blocks about the way we do business. Madrid compares it to scotomas, or blind spots. He said, take Cliff Young as an example. "Sixty one year old Cliff Young became a household name in 1983 when he beat all of the starters and won the first Westfield Sydney to Melbourne Ultra Marathon," according to UltraLegends.com. Why? Because Cliff didn’t know he wasn’t able to run longer than 18 hours without a six-hour break to sleep. He was a shepherd who had learned to go long distances when his dog died and so he shuffled across most of Australia only resting on the side of the road when he grew tired and won the race by two days!

Madrid impressed me by positing that it is possible to live up to more than the typical 30 percent of one’s potential. The secret to getting more performance from yourself and your staff is to expect more. Others have called it “positive psychology,” he says. And he recommends the book Learned Optimism, by Dr. Martin Seligman. I, for one, intend to download it on my Nook tonight!

Dr. Mehmet Oz and social media

It seems that everywhere you look fans are discussing Mehmet Oz – the cardiac surgeon, author, and Emmy Award-winning host of The Dr. Oz Show. And for good reason: Oz provides health care advice Americans might not be getting elsewhere. 

Take his interview, today (April 18, 2011), with Dr. Thomas Perls, founder and director of the New England Centenarian Study, the largest study of centenarians and their families in the world. Perls created a formula to forecast who might live to be 100. The rules are:

1. Attitude (add five years if you’re excited about life; subtract five if you’re fearful of growing older)

2. Genetics (have a 90+ relative?)

3. Exercise (at least 30 minutes every day)

4. Maintaining interests (are you building your brain?)

5. Nutrition (poor habits remove years)

 Also, surprisingly, Perls says smoking even one cigarette a day takes 15 years off your life!

With a super-friendly ‘bedside’ manner and oodles of charm, Oz engages his studio and at-home audiences while they learn how to protect the health of themselves and their families. His web site and blog do the same. They are information-packed and his blog draws on the expertise of a weighty panel of experts.

So why isn’t the social media world overrun with references to him…’ozzified,’ if you will? While we found that YouTube has plenty of footage of the show, there’s barely a whisper out of Twitter according to a very ‘quick-and-dirty’ survey. And while almost 1.1 million people “like” his Facebook page, it is not a conversation; it’s a billboard. Again, our research has only scratched the surface, but we were surprised

Drechsler-Scott hired by World Resorts International

Prior to the ARDA Convention in Orlando last week, we were pleased to announce that our firm, Drechsler Communications, was retained by World Resorts International (WRI). (Drechsler Communications, located in Scottsdale, Arizona, is a sister company with Social Media Servicing and was established in 2006 by timeshare industry veteran Sharon Drechsler-Scott, who is a registered resort professional with the American Resort Development Association, ARDA.) World Resorts provides members-only access to private resorts and travel benefits. We'll be performing public relations services for them, such as broadcasting news about the company, writing articles about them and helping them broaden their market.
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“I think World Resorts’ ‘Sam’s Club’ approach – customers pay a membership fee to access an online gateway for deeply discounted accommodations and travel products|–|is what vacationers want today,” says Drechsler-Scott. “There are a number of clubs out there, but what makes World Resorts unique is its formal relationships with some pretty important players including the major exchange providers, and a customizable developer-partnership program. I’ll be looking for ways to explain how World Resorts offers consumers, as well as sales partners, a robust, reliable and affordable program they cannot find elsewhere.”

“We’re confident that with Sharon’s 20-plus years of experience in the vacation ownership – timeshare industry, she will be able to show prospective sales outlets and developer partners the benefits of working with World Resorts International. We’ve worked hard to deliver a fully-performing, powerful platform for their use and to provide them with a highly attractive compensation package,” stated Charles Thompson, WRI Chief Operating Officer. “At the same time, Sharon will be handling our business-to-consumer communications from a PR perspective as well. One of her first challenges on the B2C side will be to launch the WRI Member Newsletter, a blog and other initiatives to engage members and prospective members.”