Social media leaders Hubspot recently shared a whitepaper, "Doing a Website Redesign for Marketing Results.
| " One item that particularly struck me was the following: "There is a great article from Seth Godin about this. He says 'I’m going to go out on a limb and beg you not to create an original design. There are more than a billion pages on the web. Surely there’s one that you can start with? ...Your car isn’t unique, and your house might not be either.' I agree. Most people care about the content more than the design. The design should be good, but that does not mean unique and expensive." "If you have more content, on average you will have more website visitors and grow your business faster. A 100 page website will beat a 10 page website 90% of the time. And a 500 page website is even better. And if some of those web pages were written recently, that’s even better. So, build a strategy to continue to add more and more content to your website over time." "Hint: Blogging makes creating content easy, but read this before you screw up your blog." I would encourage you to read Hubspot's entire whitepaper. Either click on the link below or visit http://tinyurl.com/25fdvrh.) |
| Reprinted with permission from Social Media Servicing's blog, September 7, 2010. | | | |
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