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TIME editors chose Facebook founder Mark Elliot Zuckerberg, yesterday, as TIME’s 2010 Person of the Year. While TIME also mentions The Tea Party as a runner-up, there really couldn’t be a rival when it comes to sheer numbers.
Earlier this year, what is easily the world’s most popular social networking site grew to more than 550 million. It is said to be growing by 700,000 new subscribers every day. Even the most raucous tea party-goer can hardly hope to attain to those numbers. According to Ad Age, “Facebook is a revenue laggard today, but a payments system and social ad network will drive future revenue and take it to a $100 billion valuation.”
As TIME’s headlines say, “For connecting more than half a billion people and mapping the social relations among them; for creating a new system of exchanging information; and for changing how we all live our lives, Mark Elliot Zuckerberg is TIME's 2010 Person of the Year.”
Marketers are still formulating ways to use the rapidly evolving medium. Even as acknowledged experts Masheable, Hubspot and others continue to churn out whitepapers and advice, they still temper it with a dose of warning. Social media is still far from a finite science. Facebook is on top today, but will YouTube become even more important tomorrow? And what about its b2b value? The jury is still out on how to actually secure a lasting impact on Facebook, Twitter, YouTube or anywhere. It’s very much a “what have you done for me, lately” kind of world.
The deliverable from all this? You must play to win. Sitting on the bleachers is likely to leave you so far behind that if you eventually try to join, you’ll be using checkers mentality for the equivalent of masters’ chess. And you can bet that TIME's 2010 Person of the Year didn't get where he is by waiting to see what others could create. Let's take a note from his Page.
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